Introduction to Journalism and Mass Communication:
Mass Communication means communicating to the masses, relaying the information to the masses through different modes. The choice of the media selected for broadcasting the message is very important. The chosen media should have the ability to put the point in front of a large section of society instead of catering to just one individual, simply speaking it must have mass appeal. The information to be relayed can take different forms. It can be purely newsy or entertaining. It can also take the form of infotainment.There are number of mediums available today to transmit the information and each medium has its own merits. Print, Television and radio are some of the medium through which one can connect with the masses instantly. Internet is another medium, which has gained huge popularity in recent years, though the new media is a young medium, it is gradually overtaking other mediums.
The Course defines the traditional role of a manager to steer brands and organizations through the power of sharper consumer insight expressed through effective communication. The expertise of the institutes lies in understanding the relevance of the emerging avenues of communications to the industry and society today and in being equipped to deal with their myriad complexities.
Institutes of Mass Media offer specially designed mass media learning systems to students who aspire to enter the fields of Advertising, Multi-media Journalism and Entertainment. The learning systems are designed to meet the industry specifications and standards. Therefore they are flexible and subject to continuous changes depending upon the market demand.
Objectives of the Course:
· To provide in-depth knowledge of media industry.
· To prepare the students to work on any media organisation.
· To give them exposure to various subjects and career options such as advertising, public relations, news reading, radio jockeying, presentation in television, reporting, reporting, photography film communication, media technology, online journalism.
· To train the students in the field of writing and communication skills, media management, media production, media laws, folk and traditional media, current affairs, etc.
Career Options:
· Career in print media /Radio/ Television/ Films
· Career in Public Relations, & Corporate Communication
· Career in Online Media
Course Contents:
· Forms of communication;
· Channels of Communication,
· Patterns of Communications,
· Management of information.
· Interpersonal communication,
· Interpersonal group communication and its relation to mass media
· Traditional forms of mass communication-folk forms.
Various branches of Mass Communication are listed below:
Advertising : The study of tools and techniques for brand-building through effective communication.
Mass Communication means communicating to the masses, relaying the information to the masses through different modes. The choice of the media selected for broadcasting the message is very important. The chosen media should have the ability to put the point in front of a large section of society instead of catering to just one individual, simply speaking it must have mass appeal. The information to be relayed can take different forms. It can be purely newsy or entertaining. It can also take the form of infotainment.There are number of mediums available today to transmit the information and each medium has its own merits. Print, Television and radio are some of the medium through which one can connect with the masses instantly. Internet is another medium, which has gained huge popularity in recent years, though the new media is a young medium, it is gradually overtaking other mediums.
The Course defines the traditional role of a manager to steer brands and organizations through the power of sharper consumer insight expressed through effective communication. The expertise of the institutes lies in understanding the relevance of the emerging avenues of communications to the industry and society today and in being equipped to deal with their myriad complexities.
Institutes of Mass Media offer specially designed mass media learning systems to students who aspire to enter the fields of Advertising, Multi-media Journalism and Entertainment. The learning systems are designed to meet the industry specifications and standards. Therefore they are flexible and subject to continuous changes depending upon the market demand.
Objectives of the Course:
· To provide in-depth knowledge of media industry.
· To prepare the students to work on any media organisation.
· To give them exposure to various subjects and career options such as advertising, public relations, news reading, radio jockeying, presentation in television, reporting, reporting, photography film communication, media technology, online journalism.
· To train the students in the field of writing and communication skills, media management, media production, media laws, folk and traditional media, current affairs, etc.
Career Options:
· Career in print media /Radio/ Television/ Films
· Career in Public Relations, & Corporate Communication
· Career in Online Media
Course Contents:
· Forms of communication;
· Channels of Communication,
· Patterns of Communications,
· Management of information.
· Interpersonal communication,
· Interpersonal group communication and its relation to mass media
· Traditional forms of mass communication-folk forms.
Various branches of Mass Communication are listed below:
Advertising : The study of tools and techniques for brand-building through effective communication.
Club Disc Jockey : The art of selection s and playing of music for an intended audience usually in a club-setting.
Journalism : The core purpose of journalism is to inform, educate and enlighten the masses on various issues revolving them.
Film-Making : Study of skills used in acting, directing, producing, script writing, cinematography, sound recording, visual mixing and editing etc.
Publishing & Printing : Study of scientific methods used in printing and publishing industry.
Public Relations : Important executive who looks after the public image of the organization. Radio Jockeying : Profession involving conducting radio programmes on various topics for the masses.
Video Editing : Training in tools and techniques in various process of re-arrangement and modification of the video forms.
Video Jockeying: The art of keeping the teeny boppers on their feet all night long.
The core purpose of journalism is to inform, educate and enlighten the masses on various issues revolving them.
There are different fields in journalism like:
1. Business journalism,
2. Sports journalism,
3. Women oriented journalism,
4.Science technology and environment journalism and many more.
Eligibility:
1. Mainly for Journalism and Mass Communication course, eligibility is graduation (in any stream). This is the eligibility in almost all colleges.
2. Only a few colleges prefer 10+2 (HSC).
Fees for the Course:
The fees of the Course ranges from Rs.25,000 to Rs.3,00,000
Institutes/Colleges:
A few Colleges and institutions where the Retail courses are conducted are given below:
1. Symbiosis Institute Of Mass Communication
2. Harkisan Mehta Foundation Institute of Journalism and Mass Communication
3. Xavier Institute of Management
4. KJ Somaiya Institute of Journalism and Mass Communication
5. MET (Mumbai Education Trust) and many more….
The core purpose of journalism is to inform, educate and enlighten the masses on various issues revolving them.
There are different fields in journalism like:
1. Business journalism,
2. Sports journalism,
3. Women oriented journalism,
4.Science technology and environment journalism and many more.
Eligibility:
1. Mainly for Journalism and Mass Communication course, eligibility is graduation (in any stream). This is the eligibility in almost all colleges.
2. Only a few colleges prefer 10+2 (HSC).
Fees for the Course:
The fees of the Course ranges from Rs.25,000 to Rs.3,00,000
Institutes/Colleges:
A few Colleges and institutions where the Retail courses are conducted are given below:
1. Symbiosis Institute Of Mass Communication
2. Harkisan Mehta Foundation Institute of Journalism and Mass Communication
3. Xavier Institute of Management
4. KJ Somaiya Institute of Journalism and Mass Communication
5. MET (Mumbai Education Trust) and many more….
