Tuesday, August 19, 2008

Career prospects in Printing and Packaging

Overview about Printing and Packaging course:
50 years ago, people who did not have any other meaningful job saw packaging as a job. There is a great demand for a packaging professional in just about every industry. Indian packaging sector is growing at a rate of 12% pa. The need to harness specialised skilled packaging professionals is enormous. India has immense potential in terms of talent. A trained individual will not only have knowledge, but can also be instrumental in formulating new innovations, contributing to the industry as a whole. The Institutes are striving its best in this direction since its inception through various activities covering Applied Research, Training and Education, Information Services, Testing, Quality Control facilities, Package Development, Feasibility projects, Graphic design, Data centre, Technical and Techno Commercial publications in the field of packaging. Packaging, today, is recognized as a need for industrial growth and economic development of the country. An integrated component of any system, packaging also plays a vital role in the product distribution and marketing. Packaging encompasses every conceivable product, material and science. It provides an opportunity to learn and innovate continuously. It is more interesting and challenging as the human race does not want what was yesterday, cannot accept what is today for tomorrow and what is needed for the morrow is one's ability to perceive. That probably is the niche-, which arouses the curiosity and acts as a catalyst to innovations-materials, forms, processes, technologies and systems.

Future expectations of global job opportunities:
With companies increasing their marketing budgets considerably and Consumer being their primary focus, the emphasis on good packaging is increasing. The Indian economy has grown exponentially, more than 8.5% growth a year since 2003 and is expected to continue. Today’s consumer is not willing to buy what he bought yesterday, the package of the product; one of the first means of communication from the manufacturer to the consumer, has become a vital marketing tool.

Objectives of Printing and Packaging course:
1. To make India a Focal Point for Contemporary Developments in Art, Science, Technology and Engineering in the Field of Packaging.
2. To stimulate consciousness of good packaging;
3. To undertake and promote study, Research and Development in packaging and package design
4. To recommend standards for packages, packaging materials, processes and equipment;
5. To test, evaluate and certify packages, packaging systems, packaging materials, equipment and processes;
6. To provide consultancy services on packaging problems;
7. To study packaging for export commodity wise and country wise and suggest measures to authorities concerned for effecting improvements.
8. To analyse the implication of a sound policy on packaging on domestic production, domestic consumption and domestic prices;
9. To study methods and procedures of incentives appropriate for development of packaging;
10. To analyse the institutional framework most conducive to the promotion of packaging;
11. To study the packaging requirements with special reference to transport by road, water, rail and air;
12. To study the impact of packaging on marketing;
13. To undertake advertising, publicity and exhibition to promote packaging consciousness
14. To provide and disseminate information relating to packaging;
15. To prepare, print and publish any paper or periodicals or reports;

Advantages:
In the age where brands constantly change, these low penetrated industries are estimated to grow significantly in the future. A career in the industry has limitless opportunities. The industry offers a range of careers to choose from considering the variety of packaging today and climbing the career ladder.

Basic skills required:
An individual aspiring to be a packaging professional must be a go- getter and believe in taking calculated risks. He must not only be a quick learner, but must also possess the ability to ‘Think Big’. Receptiveness to technology is of utmost importance.

Eligibility:
There are various diploma and degree courses available for an undergraduate, graduate or even for a professional in the industry to better his skills.
There may be CET examination for undergraduates and personal interview, depending on the institutes/course.

Career ladder:
Three growing packaging sectors:
· Flexibles
· Folding board cartons
· Labels
Three most pursued jobs:
· Packaging experts
· Graphic designers
· Converters

Remuneration:
Freshers are paid with a salary between Rs.2.5 to Rs.3 lacs p.a.

Institutes conducting course:
. Indian Institute of Packaging (IIP)-(Mumbai, Chennai, Delhi, Kolkata, Hyderabad) http://www.iip-in.com/
. The SIES School of Packaging-(Mumbai) http://www.siespackaging.in/